Online Gambling Evolves Dynamically on the Mobile Market

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2012. November 30.
The Mobile & Tablet Gambling Summit was for the first time organised last week, concentrating on the present and future of the rapidly growing industry.
Online gambling applications have been available for years for mobile devices, yet, until recently, these have not enjoyed particular popularity among players. Providers fell short of player requirements but, with the latest technology, huge advancements have been made possible. Number of users has correspondently risen lately and today, the mobile market is one of the top priority areas of the online gambling industry.

On 21-22 November, the first Mobile & Tablet Gambling Summit was held at the Royal Garden Hotel in London, with over 160 participants, discussing the present and the future of the dynamically growing market.

One of the spokespersons was Joel Keeble, analyst of H2 Gambling, who presented their findings regarding the interactive gambling market. According to their statistics, the market generates a yearly income of €26.1 billion an produces a growth of 8.8%. The mobile gambling market is a €3.4 billion business every year with a growth rate of 16.8%. The most important region of the mobile market is Japan with 57% of all players coming from the country, followed by India, China, Scandinavia and the United Kingdom. The United States has the potential of becoming a top priority region as well, as soon as the regulation process is completed. An important part of the equation might be Africa in the future.

Keeble listed among the hardships the compliance with the different regulations: while the regulated markets are all-important, they require still more development, especially regarding the technology of global positioning.

Mobile and Tablet Market

Summit president and iGaming Business Mobile Gaming Report editor Aideen Shortt warned that providers need to pay attention to the different ways in which applications for mobile and tablet devices need to be developed. While tablets are mostly used in the comfort of homes, mobiles are more dominantly used en route, with one hand. If developers do not adapt to such requirements, companies may lose players.

Shortt added that in the argument of native applications v. HTML5 remains a controversial topic among developers and no satisfactory solution has been proposed as yet. The topic, moreover, has surfaced in several speeches. For instance, Paul McManus from Betway announced an application, already available from the UK Apple Store, which is a hybrid HTML5-variant for the mobile platforms, incorporating the native software.

These highlights are but a small slice of what have been discussed in the conference. It is for certain, however, that the mobile gambling market is surpassing the PC platform of the industry much more rapidly than providers and developers have expected and is now considered the most dynamically evolving segment of the gaming industry.

Watch the summaries of Day 1 and 2 of the Summit below:







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