Caesars Signs with Microgame - Opens to Italian Market

Poker Legislation | estimated reading time
2011. December 27. |
Caesars Interactive Entertainment (formerly Harrahs) announced that they signed a partnership deal with Italian leading service provider Microgame S.p.A, utilizing the World Series of Poker brand in Italy. The two companies will offer online and offline poker tournaments and promotions under the WSOP name.
microgame italywsop logo

Caesars partners up with leading Italian online poker provider, Microgame S.p.A., entering the newly regulated Italian online poker market with their WSOP brand. As their press release explains:

"This agreement is a logical step in our European and global expansion strategy to partner with leading local companies as we look to expand the WSOP brand," said Caesars Interactive Entertainment CEO Mitch Garber. "Microgame is a clear leader in Italy and we look forward to working hard together to grow the poker market."

The deal is not only beneficial for WSOP, Microgame is also extremely happy about the long-term alliance:

"We are honored to have been selected as the exclusive Italian partner for the WSOP," said Microgame CEO Fabrizio D’Aloia. "The People’s Poker Network, powered by Microgame, confirms its position of leadership in the Italian Poker Market and we are truly excited to offer our customers something unique. The WSOP has over 40 years of history and heritage and an alliance with Microgame online marks an exciting new chapter for both of us."

The People's Poker Network is a network of over 120 online poker sites, and will be co-branded with the WSOP brand, and is planned to serve as an hub for online poker in Italy.

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