The rumor that has long been going, it was started by the short appearance of Prahlad's profile picture and name on Annie Duke's bio page, who left the company the same time he joined it. Yesterday it was confirmed, as UB posted the announcement on their website:
Yup, that’s right. One of the most sought-after online cash game players who has for years eluded being signed by any poker site has chosen a sponsorship deal with UB.com."
According to UB.com, he has millions in cash game winnings, a WPT Legends of Poker title, WSOP bracelet, amazing high-stakes aggressiveness, a love for rapping and a vegan lifestyle make Prahlad one of the most unique and greatest online players in the history of poker.
There has been much controversy concerning of signing Friedman, the loudest to disagree was Daniel Negreanu, who tweeted:
"So disappointed in @prahladfriedman signing with the devil who stole millions from him. He was so ‘anti-sellout’ and then he did the unthinkable… They must have paid him a lot to join the dark side and endorse the exact same people who ruined him. So sad and so mind-boggling… The current owners of AP/UB are spending Prahlad’s money. They must be mocking him at this point. Cheat the dude and watch him endorse us!"
Negreanu is talking about the UB superuser scandal that affected Friedman the most, he lost millions, but he says that money was refunded, so their relationship could be fruitful.
Friedman will play in UB patches for the first time in the UBOC 6 $1 Million Championship Main Event.
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