Nevertheless, Betfair plans not to sell its primary shares, even though at least 7 out of the 14 major shareholders (who owe 75% of the company, including the 24% combined share of company founders Edward Wray and Andrew Black) will be included in the trading. Meant to get underway by late October, another 600 shareholders, holding the remaining 25%, are also to participate.
With “10 years of double digit growth,” Betfair is confident of the success of the floatation: “We think we’ve got a really killer product and we’ve got unique and sustainable competitive advantages... We’ve been profitable for most of our history, so I think shareholders will always be interested,” Yu said.
Betfair deals first of all in betting exchange and sports betting but is also engaged in other endeavours like casino games, poker and horse race wagering. A “landmark” in the history of the company, Betfair founder and chairman Ed Wray expects the floatation to “provide Betfair with the heightened profile and enhanced transparency that will help us cement our long-term relationships with customers, regulators and business partners around the world.”
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