Sportingbet Will Not Merge with Unibet

According to Sunday Times, Sportingbet and Unibet were reportedly working on a merger deal. The news is not surprising, it is a more and more common practice, which derives from the economic problems gambling firms face. However, the negotiations ended as Unibet announced its withdrawal.

Admin - 2010. November 16.

After settling with the US Goverment, paying a $30 million fine for violating US gambling laws, Sportingbet now seems to be ready for the acquisition/merging of newer companies. They seemed to be very active at that as in September they signed a sponsorship deal with English Premier League football team Tottenham Hotspur. The gambling firm based in the Channel Islands was reaching out to its Swedish competition. It was not sure however, whether they were able to work out a deal that is beneficial for both parties.

Just a few hours ago, Unibet has withdrawn from the merger talks according to Sportingbet's announcement:

"The board of Sportingbet notes continuing press speculation following an article which specifically referred to merger discussions with Unibet Group, a company listed on the OMX Nordic Exchange Stockholm. Unibet informed the company today that it has withdrawn from those talks".

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