Poker Industry PRO recently interviewed Adam Vella about Betsson's decision to leave the Ongame network and about the future of the room's online poker section.
While most people know Betsson for their sportsbook, Rakerace.com players probably know that the company also has a very successful online poker section with five rooms in the popular Microgaming (MPN) network. Four of the five rooms in the Betsson family (Triobet, NordicBet, Betsson and Betsafe) are also available to players through Rakerace.com.
Betsafe and Betsson also used to provide online poker services in the Ongame poker network, but at the end of March the company decided to focus all their efforts on the Microgaming network and left Ongame.
Poker Industry PRO recently talked to Betsson's Head of Poker, Adam Vella about the decision, you can read the excerpt of the interview below:
- The Microgaming network has always been more popular amongst players than Ongame and its liquidity has been steadily increasing in the past year
- By cutting ties with Ongame, they can now focus their resources on bringing players bigger and better promotions
- MPN creates at least one network wide promotion each month, and Betsson organizes exclusive, localized promotions to maximize the value of each of their brands
- Betsson believes that organizing and sponsoring live tournaments is still very important (Battle of Malta, HighRollers in the Sky, SuperWeekend)
- Betsson introduced a "10 Day New Player Challenge" promotion to move away from the industry trend of attracting players with first deposit bonuses
- The company relies on affiliates and sports team sponsorship deals to acquire new players
- In 2015, Betsson acquired online gambling operator Europe-bet, the second biggest operator in the regulated Georgian market and they are always looking for more opportunities to expand
- MPN is investing heavily in the development of their products, this year they are planning to improve and add new features to their online poker client
- Mobil client will also be improved in near future
- Fish Party jackpot SNG to launch July 12
As you can see, Betsson and the Microgaming network are working hard to stay ahead of the curve in the market and bring users the best possible player experience.
Register today to one of the rooms of the Betsson family through Rakerace.com (click on the room review links below to learn how) and you can take advantage of the fantastic VIP offers, such as the €4,000 exclusive cash race, the €20,000 pooled race and the Betsson Poker Loyalty System (up to 40% return).
Betsson - €4,000 exclusive cash race - 2016 June 1 - 30
Betsson - €20,000 pooled race - 2016 June 1 - 30
Betsson room review and registration
Triobet room review and registration
Betsafe room review and registration
NordicBet room review and registration
Good luck and have fun at the tables!
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