Moneybookers Rebrands as Skrill

The name 'Skrill'  is originated from slang, and is a common term for money. But it means more for the company as it reads on their website: "For us it means a safe and innovative way for consumers to pay for their online goods. Skrill means flexibility. Skrill means choice. Skrill means reliability and peace of mind. Skrill makes you online safe". The company states the new name is necessary to better represent what they are and what they are to become, as well as differentiate them in the crowded marketplace. They also want to facilitate the use of the word as a verb, just as Google managed to do. In a year, we might skrill our money to the poker rooms for example.

The easy to use eWallet enables any user to make online payments conveniently, securely and economically. Without revealing personal financial data, clients can send and receive money transfers using just an email address.


The change, however won't happen overnight according to the website, as it is a big change for the company, and even the industry itself, but it seems the rebranding will be completed by the end of 2011.

Two Plus Two reacted to the news really quickly, a user named 'guesswest' posted a newsletter from Moneybookers about the rebranding and commented on it as well, speculating that the company is pushing into the online retail business, and away from internet gambling. Other than that, 2+2 users do not find many advantages in the change; Skrill must be more convincing concerning their PR. The key features of Skrill as of today are as follows:

• Fully integrated worldwide banking network, provides more than 100 payment options, with 41 currencies covering 200 countries and territories.
• Sophisticated internal risk and fraud management.
• Transparent fee structure
• Multi-language website and customer service.
• First licensed e-money issuer in the UK  authorised and regulated by the FSA.
• Cost-effective, offering competitive prices and unique proven benefits.