PokerStars Sponsors Free WSOP Live Coverage in Landmark Deal with PokerGO

In a surprising industry twist, PokerStars has partnered with PokerGO to provide free live coverage of the 2025 World Series of Poker (WSOP)—marking the first time in history that the series’ biggest events will be broadcast publicly without a paywall.

From June 6 to July 8, poker fans worldwide can tune in to PokerStars’ YouTube and Twitch channels to watch select WSOP events live, including the Main Event, High Rollers, and the Poker Players Championship. As reported by PokerIndustry PRO, the new initiative—branded WSOP Live—represents the first-ever collaboration between PokerStars and PokerGO, and the first time PokerStars has taken on an official sponsorship role for WSOP content.

The free coverage includes marquee WSOP events such as the:

• $10,000 Main Event – all Day 1, 2, and 3 streams
• $250,000 Super High Roller
• $100,000 and $25,000 High Rollers
• $50,000 Poker Players Championship
• $50,000 PLO High Roller

These broadcasts will feature PokerStars’ renowned commentators, James Hartigan and Joe Stapleton, delivering high-quality analysis, interviews, and bonus content. The streams are fully localized in multiple languages and are available in key international markets, including the UK, France, Italy, Brazil, and the global dot-com audience.

Visual branding across the streams—on-table graphics, studio design, and overlays—reflects PokerStars’ presence as headline sponsor. Additional behind-the-scenes content and ambassador features further elevate the viewing experience.

The timing is no coincidence. NSUS, the parent company of GGPoker, acquired the WSOP brand in late 2024. Many expected that move would shift content production in-house or to WSOP+—and that PokerGO’s involvement might shrink. Instead, PokerGO retained control and, for the first time ever, invited a third-party sponsor… one of GGPoker’s main global rivals.

While GGPoker focuses on app integration and in-platform content, PokerStars has stepped outside the system to own the conversation—literally. With the return of the North American Poker Tour (NAPT) and shared liquidity still on the roadmap, this move signals that PokerStars isn’t stepping back from the U.S. or global stage—it’s doubling down.

Strategically, the partnership plays directly into PokerStars’ biggest strength: world-class live coverage. From the EPT to regional tours, PokerStars has long been a leader in televised poker. Now, with WSOP Live, it extends that reach into the heart of poker’s most iconic brand—despite not owning it.

The PokerStars–PokerGO deal isn’t just about live streaming—it’s a power move. By unlocking premium WSOP content for free and stepping into a role few expected, PokerStars is rewriting the rules of live poker coverage. And in doing so, it’s staking its claim—against the odds—right in GGPoker’s backyard.

With elite commentary, global access, and some of the biggest tournaments of the year on display, WSOP Live could mark a turning point in how fans engage with the game—and in how poker's top brands compete for attention.

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