Ongame Opens to Mobile Market - Bwin Launches Android Client

Poker Rooms | estimated reading time
2011. July 22.
<em><a href="http://www.rakerace.com/poker-rooms/bwin/"><strong>Bwin</strong></a> </em>has been offering an <em>iPhone </em>client to their Austrian and British customers, but now they opened up to an even bigger market: they released their client for <em>Android </em>smarthphones as well, which is available to all <em>Bwin </em>customers all around the world.
The Ongame Network felt the time has come to venture into the mobile market. They now allow their poker rooms to develop their poker clients to smartphones. The biggest ongame room, Bwin reacted first, after the January release of their iPhone app, they rolled out the their app for Android phones as well. In January, Berthold Kao, head of product management RNG & mobile commented:

"At this stage we are just looking at making the best app we are capable of. We went for two legally safe markets [the United Kingdom and Austria] and it went through. Other operators have seen their apps dismissed in other markets but we do not know why. (...) This does not mean we’re not focusing on Android, but there are a couple of reasons why iPhone seemed to be a more mature solution."

Android

Of course, Android caught up with Apple's devices rather fast, according to a recent report published by the International Data Corporation, Android increased its market share from 4% to 36% during 2010, and is expected to grow at approximately 37% per annum between 2010 and 2015.

Therefore, Bwin's Android client is out since yesterday, and is downloadable for all, without any limitations concerning location or residency.

There have been numerous efforts already to develop real money poker clients to mobile phones, but as Kao commented, they were dismissed. Apple's App store only let play money poker applications through by now, like Zynga Poker, WSOP Poker and WPT Hold'em Showdown.

It seems Bwin will be the one that breaks the ice with their app aimed at beginners or weekend warriors, offering No Limit and Pot Limit Hold'em games up to $5/10. We think this will draw many new players to the game, as the mobile market is a huge unexploited field yet, and real money poker is unique on a mobile phone to date.

Bwin on Android

Fredrik Kjell, Ongame’s head of poker told eGaming Review that other members of the network plan to roll out new products for the Android or iPhone platform (or both) as early as August, however, their names cannot be revealed yet.

"Mobile is a no longer a nice-to-have feature, it is what the digital consumer expects", added David Pittel, Managing Director of Ongame Network. "Poker players are an ideal target audience for a mobile app, they are tech-savvy and keen to enjoy games using multiple platforms. The question now is not whether or not they own a smartphone; the question is whether they prefer iOS or Android. We are seeing a huge interest from all the major operators within our poker networks."

Related articles

0 comments

Our partners
Unibet
  • High rakeback
  • Beginner friendly
  • High number of casino players
Go to the room
GGPoker
  • Excellent traffic
  • Soft fields
  • Highest tournament guarantees
  • Innovative games
  • Generous bonuses
Go to the room
RedStar Poker
  • Highly trusted operator with outstanding support
  • Part of the third largest poker network
  • High overall rakeback
  • HUD is available
Go to the room
Natural8
  • Excellent traffic
  • Soft fields
  • Highest tournament guarantees
  • Innovative games
  • Generous bonuses
Go to the room
partypoker
  • Great tournament selection
  • Attractive VIP promotions
  • User-friendly software
  • Reliable provider
Go to the room
PokerKing
  • American players
  • HUD available
  • High central refund
  • New software to meet all your needs
  • More advanced game types
Go to the room
JackPoker
  • Extreme high Welcome bonus package
  • Many recreational players
Go to the room
888poker
  • Many casual players
  • Great promotion for cash game players
  • Exciting game variants: SNAP and BLAST
Go to the room
BetOnline
  • Beginner friendly
  • Wide selection of games
  • US players
  • Wide range of payment options
Go to the room
bwin Poker
  • Great tournament selection
  • Attractive VIP promotions
  • User-friendly software
  • Reliable provider
Go to the room
TigerGaming
  • Soft fields
  • US players
  • Soft fields
  • Beginner friendly
Go to the room
SportsBetting
  • Crypto Deposit & Withdrawals
  • US players
  • Wide selection of games
  • Beginner friendly
Go to the room
Betsson Poker
  • HUD is available
  • Good fields
  • Part of the third largest poker network
Go to the room
Bet365 Poker
  • Premium tables
  • Many sports betting players
  • HUD available
Go to the room
Segregated Markets
  • Privat deal: Only for Rakerace.com players
  • Untouched Fish Ponds on the Segregated Markets
Go to the room
Betkings
  • Rakeback: Up to 60%
  • Generous Welcome Bonus
  • Quick payments
Go to the room
Betfair
  • Pleasant field
  • Significant traffic
  • High flat central rakeback
  • Monthly races with total prize pool of €70 000
  • HUD available
Go to the room
PokerStars
  • Wide selection of games
  • High-guaranteed prize tournaments
  • Great software
  • HUD option
Go to the room