The decrease of the value of the Bwin.Party shares was further fuelled by the introduction of Zoom Poker by PokerStars and the other fast games of the rest of the poker rooms and networks, while PartyPoker’s Fast Forward only came out in August this year.
As a result, Bwin.Party has announced that poker is now a top priority for them and they are to introduce a 4-stage process of improvement to re-engage leaving players and to offer higher quality services. This includes a new software and design, coming H1 2013.
The new software is the last of the 4 stages, where the first is the full introduction of the Fast Forward games. Optimisation of the ratio of winning and losing players comes next, already started by shutting down the high stakes tables in July. In late 2012, the company is expected to merge the bwin and PartyPoker player pools.
PartyPoker is currently 3rd on the online poker market list. Earlier this year, they had been battling iPoker for the 2nd place but have dropped back significantly since. Still, the merging of the PartyPoker and bwin player pools should place them in front of iPoker and if they manage to introduce a modern, successful client, they may well win players back.
PartyPoker Room Review and Registration
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