PartyPoker Launches New Software in 2013

Poker Rooms | estimated reading time
2012. September 05.
Bwin.Party promises significant improvements in its poker operations, including a new software and design, coming early 2013.
Bwin.Party has released its mid-year business report, in addition to interesting bits of information concerning their plans to come back from their recent downswing. According to the report, they are definitively in one, with a drop of 46% in their shares, primarily due to the underperformance of their poker operations.

The decrease of the value of the Bwin.Party shares was further fuelled by the introduction of Zoom Poker by PokerStars and the other fast games of the rest of the poker rooms and networks, while PartyPoker’s Fast Forward only came out in August this year.

PartyPoker

As a result, Bwin.Party has announced that poker is now a top priority for them and they are to introduce a 4-stage process of improvement to re-engage leaving players and to offer higher quality services. This includes a new software and design, coming H1 2013.

The new software is the last of the 4 stages, where the first is the full introduction of the Fast Forward games. Optimisation of the ratio of winning and losing players comes next, already started by shutting down the high stakes tables in July. In late 2012, the company is expected to merge the bwin and PartyPoker player pools.

PartyPoker is currently 3rd on the online poker market list. Earlier this year, they had been battling iPoker for the 2nd place but have dropped back significantly since. Still, the merging of the PartyPoker and bwin player pools should place them in front of iPoker and if they manage to introduce a modern, successful client, they may well win players back.

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